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Can ChatGPT replace your marketing team?

Unless you've been living under a rock, you'll have heard about the ascendant rise of Open AI's ChatGPT and GPT-4 (plus other similar tools). These natural language processing tools have brought AI content writing to the masses – but does this mean that your content marketing team is now defunct?

The short is no. For a start, great marketing has always been much more than just promotion. The traditional 4 P’s include Promotion but also, Product, Price, and Place. When these three work together they provide value for the customer and for the company.

But the longer answer is that AI tools are very likely to play some kind of part in your customer communications, sales, and marketing going forward.

Here's our lowdown on what ChatGPT and GPT-4 can do for your marketing.

What do we mean by AI content writing?

ChatGPT and the new breed of large language models (LLMs) are artificial intelligence tools. They use a chatbot-style interface to answer your questions, provide you with information, or (in the use case we’re interested in) write simple or complex written content for you.

These LLMs have access to a giant data source of information, languages, and writing styles. By entering a suitable prompt into the chat window, you can ask your AI tool to write anything from a blog post to a business email. And you’ll get the results in seconds.

You quickly get access to well-written content and can produce more content, more quickly.

Does AI content writing replace your content marketing role/s?

In short, ChatGPT is a tool that enables content production but is not a replacement for an experienced, professional marketing writer. Yes, you will get decent quality content as an output, but the very nature of AI means that the content will be serviceable and generic, rather than exciting and on brand. What humans love about humans is personality, imperfection and uniqueness. Also, while the A.I. may give an appearance of understanding the topic, what it produces may be inaccurate, and contain biases.

If you want your content to really pop, the output from ChatGPT is going to need some tweaking and editing to make it stand out among the sea of content that washes past each day.

A good marketing writer will:

ChatGPT won’t write your marketing content for you. It still requires you and your marketing team to come up with the themes and topics for your blogs, newsletters and customer-facing advertising. But AI content writing tools CAN be an extremely useful productivity tool.

For example, ChatGPT can:

Combining AI and a content marketing expert will supercharge your content

If you want to create original, fresh content and engaging messaging, you 100% still need a person. AI content-writing software is a tool to be used to streamline the process and make things consistent. But good ideas still come from human brains, not from an algorithm.

And a final note - Chat GPT is not confidential and also may not delete specific prompts from your history, so don't share personal or sensitive information with Chat GPT.

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